Campaign Setup

• Advertisers create campaigns inside Google Ads.
• You choose your campaign type (Search Ads, Display Ads, Shopping Ads, Video Ads, etc.), your daily or monthly budget, and your target audience.
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• Keyword Targeting & Audience Selection

• For Search Ads, you select keywords that people might type into Google when looking for your product or service (e.g., “plumber near me”).

• For Display/Video Ads, you can target based on demographics, interests, location, or specific websites/channels.

• Ad Auction System

• Every time someone searches on Google, an auction happens instantly.

• Google looks at all the advertisers bidding on those keywords.

• Who wins depends on Ad Rank, which is calculated by your bid amount + Quality Score (your ad relevance, expected click-through rate, and landing page experience).

• Ad Placement

• If you win the auction, your ad appears on the top or bottom of Google search results or across Google’s partner sites.

• Your position isn’t only about money — a more relevant ad with a better landing page can outrank a higher bidder.

• Cost (Pay-Per-Click)

• You don’t pay for impressions (views), only when someone clicks your ad (unless you run a CPM or CPA campaign).
• The amount you pay per click depends on the competition for that keyword and your ad quality.

• Tracking & Optimization

• Google Ads provides detailed analytics (clicks, impressions, conversions, cost per click, ROI, etc.).

• You can adjust your bids, change keywords, rewrite ads, and test landing pages to improve performance over time.
  
  

👉 In short: Google Ads helps businesses get in front of people actively searching for what they offer, and you only pay when potential customers interact with your ad.